Break Free

When Alice Blue approached us to collaborate on this campaign for Free Guitars 4 Kids, we were immediately on board. A meaningful cause and full creative freedom? Now that hits all the right notes.

The idea was simple but powerful: a guitar isn’t just six strings and a wooden body—it’s a lifeline. In a world where kids are juggling school stress, social media pressure, and complex home lives, music can be the one place they feel free. With over 3.2 million teens facing major depressive episodes each year, we knew this needed to be more than just a pretty animation.

Our goal was to craft something honest, heartfelt, and full of hope—to give each kid a little room to breathe, strum, and maybe, just maybe, start to heal.