Animated by Lunar North
Meet Google Fi
Google Fi wanted to help prospective switchers understand and feel excited about what Fi phone plans have to offer, to increase their consideration for making the switch. The ask was to develop six educational videos explaining the features and benefits of Fi phone plans in a fun and ownable way.
Initially hired for storyboards and designs, None Other (formerly Snowday) later tasked us with animating a segment of 'Family Features' and the entire video 'Privacy and Security.' We tackled the challenge of aligning our animation with the previous work confidently and precisely, seamlessly complementing it.
Client
Google Fi
Services
Storyboard
Design
Animation
Category
2D explainer
Year
2021
Animation for the below 4 videos are by Lunar North
What We Animated For
Family Features
Privacy & Security
We were given the responsibility to create the last video from scratch. This involved planning the storyboard, designing all the visuals, and animating the entire video.
This video required us to tackle sensitive privacy and security topics. To clearly depict the product’s capabilities, and give audiences peace of mind when it came to the level of protection Fi provides, we layered the product UI into this world.
Results/The Impact
Google fi shared the final videos through Youtube, email, and social channels.
Credits
Agency: None Other (formerly Snowday)
Creative Director: Roddy Hyduk, Chris Duncan
Head of Production: Deidre Schoo
Producer: Kristine Pregot
Account: Sara DeViney
ACD: Katie Dropick, Sam Reichman
Copywriter: Mo Wynne
Art Director: Natalie Fevig
Illustration: Khoo Siew May, Evan Clark, Julia Chu
Animation: Lunar North, Khoo Siew May, Jay Septimo
Editor: Bryce Bizer
Music: Friendship Park
Sound Design & Mix: Ambrose Yu